MSNBC’s “Morning Joe” co-host Joe Scarborough criticized the Democrats’ White House campaign strategy on Friday, arguing that President-elect Donald Trump won because voters were “looking at their wallets” and didn’t care about “scary” rhetoric. “.
Earlier in the week, the GOP congressman-turned-cable news anchor was visibly shaken when his wife and co-host, Mika Brzezinski, told him on air that the price of butter had risen to $7.
Since Trump’s stunning election victory — which included a sweep of several key swing states — left-leaning news anchors have been scrambling to figure out what went wrong.
“As we were looking at all the crazy things Donald Trump was saying on the campaign trail, all the scary things Donald Trump was saying on the campaign trail, they [voters] were looking at their wallets,” Scarborough said Friday.
“They were looking at what groceries cost, how much gas costs, what rent costs and none of that [rhetoric] it really seeped into their consciousness when they went to vote,” added Scarborough.
Scarborough on Thursday dragged Democrats for being too “afraid” to “offend a small part of their base” by talking about illegal immigration and transgender issues — two vital concerns for voters who helped elect Trump.
On Friday, Scarborough and Brzezinski discussed an opinion piece written by Frank Bruni for the New York Times that argued voters are too busy, distracted and cynical to care about Trump’s talk of Hannibal Lecter and windmills.
“Democrats will see the shocking things that Donald Trump would say on the campaign trail, and they’ll think that’s what’s going to make the difference: he’s rambling about Hannibal Lecter, he’s rambling about electric boats, he’s rambling about sharks , he roams. about going after Nancy Pelosi, going after Liz Cheney, all these other things,” Scarborough said.
But Scarborough said that, as Bruni wrote, voters weren’t paying attention to these rants along the campaign trail. Instead, they were focusing on high grocery store prices and skyrocketing rent.
“A lot of people and a lot of Democrats looked at those big media events, those big political events, thinking that it’s going to gloss over the reality of inflation, and how much groceries cost, and how much gas costs, and how hard it was to get into a house,” Scarborough said. “And as Frank Bruni says, the Democrats never got it.”
Brzezinski said Democrats spent too much time focusing on Trump’s language and not enough time fact-checking the false claims.
“They overplayed it, as important as it was, and left other areas to take Trump’s side, and then there was misinformation,” she said. “President-elect Trump successfully tapped into the anger and frustration felt by millions.”
Brzezinski also said it was high time for Americans to break down every bit of Trump’s rhetoric along the campaign trail.
“It is, I think, difficult for a working American who is busy, who has children, who has many things to worry about, to even take a moment to understand the ‘enemy within’ or ‘Hitler’s generals’ or things that really seem. very disturbing for politics students who do this for a living,” she said.
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